Brazil Jewelry Market Forecast by 2033

Market Size in 2024: USD 3.15 Billion
Market Forecast in 2033: USD 3.70 Billion
Market Growth Rate 2025-2033: 1.71%

The Brazil jewelry market was valued at USD 3.15 billion in 2024 and is projected to reach USD 3.70 billion by 2033. This growth, at a CAGR of 1.71% between 2025 and 2033, is supported by rising disposable incomes, cultural gifting traditions, and the increasing popularity of sustainable and lab-grown jewelry.

Growth Drivers of the Brazil Jewelry Market

Rising Disposable Incomes and Expanding Middle Class

The increasing middle class in Brazil is having a major bearing on the consumption of jewelry. IBGE statistics indicate a consistent rise in income levels of the country and this has continued to increase the consumption of luxurious and high quality products. Jewelry used to be a preserve of high income earners but today it is accessible to a wider population. This trend has seen an upsurge in the demand of fine jewelry as well as affordable fashion. There is also rising demand of designer designs and craftsmanship with unique designs and consumer wants to see unique designs and craftsmanship in their jewelry and this has propelled the growth of designer brands and bespoke jewelry services.

E-commerce Expansion and Digital Transformation

The e-commerce is fast expanding thereby transforming the Brazilian jewelry market. Consumers are moving towards online shopping of jewelry as internet penetration is above 80 percent and smartphone usage keeps growing. E-commerce sites offer a big selection in the designs, competitiveness in prices and safe payment methods. Virtual try-ons, detailed product descriptions are among some of the features that increase consumer confidence. Online retail is one of the important growth channels that jewelry brands should seriously consider, especially due to its acquisition by younger, more tech-savvy consumers.

Sustainability and Lab-Grown Diamonds

Sustainability is taking root as a trend of the jewelry market in Brazil. Customers are becoming more interested in the materials of ethical origin and green practices. The diamonds produced in the lab, especially, are increasing in popularity as an eco-friendly and affordable substitute of the natural stones. Other brands such as Pandora have launched a collection produced in laboratories which are desired by environmentally friendly customers. The trend complies with the global trends that pursue responsible consumption and will potentially be a central factor influencing the future of the Brazilian jewelry industry.

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Brazil Jewelry Market Segmentation

Analysis by Product

• Necklaces
• Rings
• Earrings
• Charms and Bracelets
• Others

Analysis by Category

• Real Jewelry
• Costume Jewelry

Analysis by Distribution Channel

• Offline Retail Stores
• Online Retail Stores

Analysis by Region

• Southeast
• South
• Northeast
• North
• Central-West

Top Brazilian Jewelry Companies:

• HStern Jewellers
• Joias Vivara
• Manoel Bernardes SA
• Pandora A/S

Brazil Jewelry Market News

• January 2025: Tiffany & Co. opened a new flagship store in São Paulo’s Iguatemi shopping center, strengthening its presence in Brazil.
• September 2024: G Mining Ventures acquired two gold mining assets in Brazil from BHP, expanding its footprint in the South American mining sector.
• February 2024: Brazilian jeweler Silvia Furmanovich collaborated with the Education Above All Foundation to launch an exclusive collection at the Doha Jewellery and Watches Exhibition.
• August 2023: Pandora introduced three new lab-grown diamond collections under its “Diamonds for All” campaign, promoting sustainable luxury.
• October 2022: Gembridge released responsibly sourced Brazilian aquamarines, purchased directly from small-scale miners in Minas Gerais.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

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