For many Mutual Fund Distributors (MFDs), brokerage is the core revenue stream. But while AUM and transactions are tracked closely, brokerage tracking often does not get the same level of attention. The result? Many distributors do not always know whether the brokerage they expected to receive actually matches what they received. Over time, even small mismatches can lead to revenue gaps. This...

Running a mutual fund distribution business is not just about increasing AUM. It’s about understanding where that growth is coming from. As an MFD, you may know your total AUM.You may track your SIP book.You may monitor the brokerage. But here’s a more important question: Do you clearly know which clients are actively contributing to growth — and which ones are stagnating?...