Soccer World Cup: The delivery giant’s new FIFA partnership spans 2026 and 2027, bringing global fan experiences, reservations, and Ronaldinho-led activations to nine countries. DoorDash will serve as the FIFA 2026 and 2027 Official Tournament Supporter, connecting fans through food and shared experiences. Ronaldinho’s social content extends the campaign’s reach across these markets, showing how blending nostalgia with athlete star power strengthens engagement and taps into a universal love for the sport.

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Integrating delivery with restaurant reservations also demonstrates how a service brand can deepen fan engagement beyond its traditional offerings. DoorDash is bringing football fandom directly to people’s homes in a way that blends convenience, culture, and community. The company recently secured a major milestone, being named the Official Tournament Supporter for both the FIFA World Cup 2026 and the FIFA Women’s World Cup 2027.

As the official on-demand pick-up and delivery supporter, DoorDash is activating localised campaigns, community-focused events, and digital experiences to celebrate football culture. In a first-of-its-kind partnership, DoorDash will also serve as the official restaurant reservations platform for a FIFA tournament, giving fans in select U.S. cities the ability to find and book local venues for match-day viewing.

Ronaldinho Adds Authenticity as FIFA World Cup Fuel, Global Excitement

Joining DoorDash for this campaign was meaningful because it reminded me of how I began my career wanting to play freely, have fun with the ball, and create something magical, said Ronaldinho, who won the FIFA World Cup with Brazil in 2002. For him, football has always been about joy, creativity, and connecting with supporters through moments that feel genuine and unforgettable. His involvement brings authenticity and emotional depth to the campaign.

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DoorDash embraces that same sense of global connection, celebrating both the game and the flavours that unite people. For DoorDash CMO Kofi Amoo-Gottfried, football is a universal language that links communities across countries and continents. Partnering with FIFA allows DoorDash to highlight that shared spirit, helping fans enjoy each match in a way that feels personal. His perspective underscores how food often becomes the heart of celebration.

DoorDash’s campaign delivers a strong mix of convenience, engagement, and international football culture. Fans can use the Going Out reservations feature to secure tables for match days, while delivery through DoorDash, Deliveroo, and Wolt brings the stadium atmosphere straight into their homes. This flexible approach ensures fans can choose the experience that suits them, without losing excitement or comfort.

Creative Digital Moments Boost Fan Energy Ahead of FIFA World Cup 2026 Rush

The rollout includes light-hearted social content featuring Ronaldinho, where he receives a DoorDash delivery directly on the pitch while dribbling and performing tricks. These moments combine football skill with brand character, making the content feel organic and entertaining rather than overly promotional.

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Overall, this multi-layered strategy reinforces DoorDash’s commitment to connecting communities and shows how digital platforms can elevate real-world experiences. It’s a polished, high-visibility marketing approach that aligns the brand with one of the most influential cultural forces in global sport. Last year, DoorDash was ranked among the world’s leading food delivery companies.

Brands like CeraVe have taken similar paths by partnering with the NBA as the league’s Official Skincare and Haircare Partner. These types of collaborations highlight the growing importance of culturally aligned partnerships, where brands engage with established fan bases instead of building new audiences from the ground up. DoorDash’s strategy fits squarely within this broader trend.

Context-Driven Branding Rises in the Era of Soccer World Cup Tickets and Global Fandom

It demonstrates that convenience-driven brands can stand out in global entertainment spaces when they think creatively and choose the right cultural moments. The intersection of food delivery and football fandom reinforces a core marketing principle: context matters. When a brand aligns its service with a passion point, it earns loyalty, not just transactions. DoorDash is positioning itself as part of the fan experience rather than simply a delivery tool.

In other news, Sony Pictures recently acquired the rights to adapt the viral toy sensation Labubu into a feature film, offering marketers another clear example of how tapping into a built-in fan community can create immediate cultural relevance. The Labubu acquisition follows the same philosophy behind DoorDash’s FIFA partnership: connect with existing enthusiasm, and the audience naturally responds.

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Q1. How does DoorDash’s FIFA partnership relate to the Soccer World Cup?

It launches ahead of rising fan interest in the Soccer World Cup.

Q2. Will DoorDash offer promotions tied to World Cup Tickets?

No details yet, but themed offers are possible.

Q3. Why do brands focus on the Football World Cup season?

Because global demand creates a huge and active fan base.

Q4. How does DoorDash benefit during the FIFA 2026 World Cup rush?

It connects the brand to football culture and engages fans.

Q5. Are other brands using similar sports partnerships?

Yes, many brands leverage fan communities like those buying the Soccer World Cup.