Take Rihanna, who was spotted out and about in NYC this weekend where her man Rocky was the musical guest on. The star emerged for the album release party wearing a chic slip dress, but added a more utilitarian cropped bomber jacket overtop. There's been a notable shift in how audiences engage with fashion and luxury over the past few years. Fashion has become pop culture, in the information age, consumers are more informed about their purchases than ever. Exactly what resilience looks like depends on. brands that rely heavily on natural materials might be prudent to invest in Hermes regenerative agriculture, protect water supplies and support biodiversity through nature credits. This year, won't be limited to concerts. The jackets closed out 2025 with a bang, evolving into a big, splashy cultural moment that felt more communal than we've had in some time, thanks to star grassroots, viral marketing efforts. was the bomber jacket's moment in the sun. Then, there were more subtle twists on classic glam codes. Our research shows that is now a key player in fashion and beauty purchase journey. When surveyed in 2023, only 15 they created a board when considering a purchase, such as for a coffee table or a new pair of shoes. Meanwhile, in Europe, an 8 sales increase was led by local demand and supportive tourist spending, particularly from American and Eastern clients. Asia rose 6, including a 2 increase in which confirms a stabilization after sales returned to growth there in. Thank you to my partner of three years. For veteran who was appointed creative director in October 2024 it's always a balance of continuity and innovation. We had just started to evolve past era cynicism, and from a social media perspective, the algorits were less aggressive, and surveillance was less of a concern, trends editor for fashion at trends intelligence firm. Of course, rose tinted glasses play a factor, but in hindsight, there is a whimsical and carefree nature associated with that era that people are really nostalgic for. If you can't dress well cheaply, then you can't dress well at all. That's the pithy one liner that menswear creator Elliot followers will sometimes parrot back to him on the streets of NYC, after recognizing him from his videos. While there is no official best dressed category at, if there were, Jessie would surely be in the running with stiff competition from Lawrence, who arrived in a custom nude mesh column dress. This year, won't be limited to concerts. Founded in 2021, the brand is rooted explicitly in, rejecting the ingredients led optimization cycles that dominate much of the beauty industry. wardrobe is like her dreams, realized. In today's luxury market, those wallets really count. estimates that just over 2 of customers now account for around 45 of global luxury purchases, up from 35 in 2021. That distinction between admiring a collection and to wear it is why creative upheaval carries such. A creative director change can move a significant portion of away if the new direction is not aligned, especially if the style changes abruptly and the brand doesn't maintain its pillars and DNA. People sometimes assume clients just follow designers, but that's not how I approach it. For Hermes Picotin Lock Bags six days Wednesday through Monday, February 11 to 16 designers will present their fall 2026 collections in the Apple.