IMARC Group has recently released a new research study titled “South Korea Online Gambling Market Report by Game Type (Sports Betting, Casino, and Others), Device (Desktop, Mobile, and Others), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Online Gambling Market Overview

The South Korea online gambling market size was valued at USD 3,699 million in 2024 and is projected to grow at a CAGR of 7.75% between 2025 and 2033. Growth is driven by increasing internet penetration, rising smartphone adoption, technological advancements including VR and AR integration, regulatory changes, and expanding marketing campaigns by operators. Online gambling offers convenience, diversification of gaming options, and enhanced user experience via live dealer games, making it a popular digital entertainment platform.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

South Korea Online Gambling Market Key Takeaways

• Current Market Size: USD 3,699 million (2024)
• CAGR: 7.75% (2025-2033)
• Forecast Period: 2025-2033
• Market growth is propelled by convenience and mobile accessibility, expanding the user base.
• Technological innovations like virtual reality and live dealer games enhance engagement.
• Regulatory reforms and legalization efforts contribute to market expansion by building consumer confidence.
• Aggressive digital marketing and loyalty programs drive user acquisition and retention.
• The COVID-19 pandemic accelerated adoption of online platforms, creating lasting shifts in consumer behavior.

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Market Growth Factors

The South Korea online gambling market is fueled by multiple growth drivers explicitly highlighted in the report. First, the increasing internet penetration coupled with widespread smartphone adoption facilitates easy access to online gambling platforms. This broad accessibility allows a diverse user base to engage in various betting activities from anywhere, encouraging rapid market expansion. Technological advancements including the integration of virtual reality (VR), augmented reality (AR), and live dealer games have transformed user experiences, making online gambling more immersive and interactive. These innovations attract a younger demographic and heighten overall engagement.

Furthermore, regulatory changes and the legalization of online gambling in multiple jurisdictions within South Korea have played a critical role in market growth. The evolving legal frameworks create safer, more transparent environments for players, thus boosting consumer confidence and attracting reputable operators. This regulatory clarity stimulates investment and operational expansions, fueling the market’s positive trajectory. Growing marketing and advertising campaigns by online gambling operators have also been imperative. Aggressive use of social media, targeted ads, and appealing promotions such as bonuses and loyalty programs effectively capture new users, incentivizing participation and retention.

Additionally, the COVID-19 pandemic accelerated the market’s growth by prompting a shift from offline to online gambling due to lockdowns and social distancing measures. This behavioral change has had a lasting impact, with many users continuing to prefer online platforms for convenience and entertainment value. The market’s diversification of offerings—including casino games, sports betting, esports wagering, and poker—ensures broad appeal across various gambler profiles and sustains engagement levels. These combined factors robustly support the projected CAGR of 7.75% from 2025 to 2033.

Market Segmentation

Game Type Insights:

• Sports Betting: Football, Horse Racing, E-Sports, Others

Detailed analysis covers diverse popular sports ensuring tailored betting experiences.

• Casino: Live Casino, Baccarat, Blackjack, Poker, Slots, Others

Includes classical and live casino games for immersive entertainment.

• Others

Captures additional gaming types not classified under sports or casino, reflecting market diversity.

Device Insights:

• Desktop

Traditional online gambling access medium offering a stable platform for users.

• Mobile

Growing segment driven by smartphone proliferation enhancing accessibility and convenience.

• Others

Includes other device types facilitating user engagement beyond desktop and mobile.

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Regional Insights

The Seoul Capital Area is identified as a major region for the South Korea online gambling market, with comprehensive analysis provided alongside other key regions like Yeongam (Southeastern), Honam (Southwestern), Hoseo (Central), and others. The report highlights that regional markets collectively contribute to the overall growth driven by widespread adoption and supportive infrastructure.

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